![]() ![]() Maybe your current startup goal is to raise funding or become profitable. This means when your product is ready, you can grow rapidly.īefore trying to get traction, you’ll need to define what traction means for your company. You get to experiment and test different traction channels before you launch anything.You get knowledge from traction efforts, so you’ll build the right product for your customers.Don’t.ĭoing product and traction in parallel has these benefits: You have a vision, but a lot of traction activities are unknown and outside your vision and comfort zone. You’re probably making a startup because you want to build a particular product. This rule seems simple but it’s hard to follow because the pull to spend all your attention on the product is strong. This is what we call the 50 percent rule: spend 50 percent of your time on product and 50% on traction. You should spend your time in parallel, both constructing your product and testing traction channels. What failed startups don’t have is enough customers. Community Building How to think about Traction?Īlmost every failed startup has a product. ![]()
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